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Design
Purpose

Momentum in the Air

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Experiential Design

Louis Vuitton

Momentum is the driving force of every journey, carrying travelers through moments of anticipation, transition, and discovery. By translating this energy through elegant lighting interventions, an airport becomes an extension of Louis Vuitton's legacy in motion and travel.

DURATION

2 Months
Oct - Nov
2024

TOOLS

SketchUp
Photoshop
Illustrator
Figma

FIELD

Experiential Design
Art Direction

CHALLENGE

Reflect Louis Vuitton’s heritage in travel by injecting the spirit of a luxurious welcome into mundane airport areas. Enhance and maintain the momentum of every traveler’s journey.

OBJECTIVE

Preserve the excitement and elegance associated with travel while reimagining the airport experience as an immersive environment that sustains the traveler’s emotional momentum.

Site Analysis
Concept Model
Palette

Baggage Claim
Pendule Horloge

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