Momentum is the driving force of every journey, carrying travelers through moments of anticipation, transition, and discovery. By translating this energy through elegant lighting interventions, an airport becomes an extension of Louis Vuitton's legacy in motion and travel.
DURATION
2 Months Oct - Nov 2024
TOOLS
SketchUp Photoshop Illustrator Figma
FIELD
Experiential Design Art Direction
CHALLENGE
Reflect Louis Vuitton’s heritage in travel by injecting the spirit of a luxurious welcome into mundane airport areas. Enhance and maintain the momentum of every traveler’s journey.
OBJECTIVE
Preserve the excitement and elegance associated with travel while reimagining the airport experience as an immersive environment that sustains the traveler’s emotional momentum.