ART DIRECTOR +
EXPERIENCE DESIGNER
LEGER,
GIANELLE
BASED IN
NUEVA YORK
PREV
Design
Purpose

Sharing Slices of Solace

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Brand + Experiential Design

GUAVA©

Solace is found not in words, but in the quiet understanding shared in the simplest of moments. In the touch of a loved one, the stillness of silence, the sound of laughter, or the sweetness of GUAVA©.

DURATION

5 Months
Aug - Dec
2024

TOOLS

SketchUp
Photoshop
Illustrator
Figma

FIELD

Experiential Design
Brand Design
Art Direction

CHALLENGE

Transform a corner slice of Madison Square Park into an intimate experience that communicates the process, cultural richness, and emotional comfort associated with Guava Cake while offering a sweet escape within the city.

OBJECTIVE

Recognize the confections of life. Design a sensory journey that invites visitors to slow down, engage with guava-inspired experiences, and reconnect with moments of comfort, reflection, and tropical solace.

Site Analysis
Concept Development
Visitor Journey
Floor Plan
Experiential Design

Logo
Color Palette
Typography
Uniforms

GUAVA© Products
GUAVA© Merch

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