ART DIRECTOR +
EXPERIENCE DESIGNER
LEGER,
GIANELLE
BASED IN
NUEVA YORK
PREV
Design
Purpose

un Ephemeral Experience

009
NEXT
Brand Strategy + Experiential Design

Cire Trudon

An ephemeral pop-up experience that celebrates the cultural legacy and artisanal craftsmanship of Cire Trudon, the historic French candle maker. A sensory journey crafted entirely from wax, this sustainable design redefines elegance while bridging the gap between tradition, sustainability, and the transience of luxury.

DURATION

2 Months
Sept - Oct
2024

TOOLS

SketchUp
Photoshop
Illustrator
Figma

FIELD

Experiential Design
Strategic Planning
Art Direction
Copywriting

CHALLENGE

Capture the essence of Cire Trudon’s royal French heritage, artisanal mastery, and commitment to sustainability by translating its rich history into a sensory-driven experience.

OBJECTIVE

Reflecting the opulence and fleeting beauty of fragrance, craft an ephemeral experience that embodies the premium artistry and timeless legacy of Cire Trudon.

Site Analysis
Activation Style
Concept Sketches

Spatial Activation
Graphic Collateral
Brand Ambassadors
Brand Operations

Digital Presence
Zero-Waste Initiative

A

B

C