We buy it. We feel it. The weight of excess is palpable. To raise awareness of our culturally conditioned compulsions and foster a more intentional relationship with our belongings, OVER/LOAD reimagines the laundromat as a space for reflection, emotional presence, and slower forms of consumption.
DURATION
5 Months Aug - Dec 2025
TOOLS
SketchUp AutoCAD Illustrator Photoshop Figma
FIELD
Experiential Design Strategic Planning Brand Design Art Direction
CHALLENGE
Encourage visitors to see upkeep, repair, and reduction not as chores, but as creative and restorative acts that reestablish balance between self, object, and environment.
OBJECTIVE
Reframe laundry as a catalyst for conscious living. Transform the familiar act of cleaning and mending into an experiential framework that explores consumption, care, and the emotional afterlife of our belongings.
Thesis Site Analysis Concept Development Preliminary Floor Plan Emotion Map
Exhibition Design Technicals & Schedules Icon Model
